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South Parade

South Parade is a contemporary lifestyle brand offering Street Chic Luxury basics. Inspired by pop culture and modern streetwear, it creates casual and simple silhouettes for a laid back yet sophisticated customer.

While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, came together to create South Parade with a clear idea in mind: offer great quality basics with an edgy and chic approach. After years of working for luxury designers such as Burberry, Ferragamo, Pucci and Tom Ford, the designer duo were keenly aware of the importance of higher quality garments. This emphasis for great craftsmanship, and their European sophisticated approach mixed with their passion for street style came together to create the essence of South Parade apparel.

 

 

 

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South Parade - Susan Sweater - Big Daisy (Heather Gray)

$319.00

Boxy fit.Dropped shoulder.Split bottom hem.100% Cashmere.Color: Heather Gray.Print: Big Daisy.True to size.Model is 5'7" and wearing a size Medium.
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South Parade - Rocky Sweatshirt - Weekend (Light Yellow)

$141.00

Relaxed fit.Raglan sleeves.Cotton/Polyester Soft Fleece.Color: Light Yellow.Print: Weekend.Go a size down for a more fitted body.Model is 5'9" and wearing a size Small.
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South Parade - Jackie Raglan Tee - Printemps A Paris (White/Red)

$108.00

Relaxed fit.Cuffed Sleeves.Straight cut body.100% Super Soft Pima Cotton.Color: Red and White Stripes with Black Velvet Graphic.Print: Printemps A Paris.GO A SIZE DOWN FOR A MORE FITTED BODY.Model is 5'7"...
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South Parade - Whitney Muscle Tee - Peace Love Wine (Pink)

$88.00

Relaxed fit muscle tee.High/low hemline that is rounded at the back.50% Super Soft Pima Cotton and 50% Modal.Color: Pink.Print: Peace Love Wine.Fits true to size.Model is 5'9" and wearing a...
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South Parade - Whitney Muscle Tee - Peace Love Wine (Smoke Black)

$88.00

Relaxed fit muscle tee.High/low hemline that is rounded at the back.50% Super Soft Pima Cotton and 50% Modal.Color: Smoke Black.Print: Peace Love Wine.Fits true to size.Model is 5'7" and wearing...
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South Parade - Whitney Muscle Tee - Daisies (Smoke Black)

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Relaxed fit muscle tee.High/low hemline that is rounded at the back.50% Super Soft Pima Cotton and 50% Modal.Color: Smoke Black.Print: Daisies.Fits true to size.Model is 5'9" and wearing a size...
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South Parade - Valerie V-Neck Tee - Viva La Vida (Smoke Black)

$93.00

A-line cut with a relaxed fit.Wide V-neckline and cuffed sleeves.Raw bottom hem.50% Super Soft Pima Cotton and 50% Modal.Color: Smoke Black.Print: Viva La Vida.Go a size down for a more...
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South Parade - Valerie V-Neck Tee - Peace Love Wine (White)

$93.00

A-line cut with a relaxed fit.Wide V-neckline and cuffed sleeves.Raw bottom hem.50% Super Soft Pima Cotton and 50% Modal.Color: White.Print: Peace Love Wine.Go a size down for a more fitted...
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South Parade - Valerie V-Neck Tee - Palm Tree (White)

$93.00

A-line cut with a relaxed fit.Wide V-neckline and cuffed sleeves.Raw bottom hem.50% Super Soft Pima Cotton and 50% Modal.Color: White.Print: Palm Tree.Go a size down for a more fitted body.Model...
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South Parade - Lola Loose Tee - Ciao Bella (White)

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Oversized boyfriend fit.Rounded bottom hem.Straight cut body.50% Super Soft Pima Cotton and 50% Modal.Color: White.Print: Aperol Spritz.GO A SIZE DOWN FOR A MORE FITTED BODY.Model is 5'9" and wearing a...
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South Parade - Lola Loose Tee - Aperol Spritz (White)

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Oversized boyfriend fit.Rounded bottom hem.Straight cut body.50% Super Soft Pima Cotton and 50% Modal.Color: White.Print: Aperol Spritz.GO A SIZE DOWN FOR A MORE FITTED BODY.Model is 5'9" and wearing a...
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South Parade - Wake Me Up and Smell The Coffee Tee

$88.00

Oversized boyfriend fit. Rounded bottom hem. Straight cut body. 50% Super Soft Pima Cotton and 50% Modal. Color: White. Print: Wake Up And Smell The Coffee. GO A SIZE DOWN...
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South Parade - Weekend Tee

$88.00

Oversized boyfriend fit. Rounded bottom hem. Straight cut body. 50% Super Soft Pima Cotton and 50% Modal. Color: White with Gold Foil Graphic Print: Weekend. GO A SIZE DOWN FOR A...
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South Parade - Let's Get Cozy Hoodie Sweatshirt

$175.00

Relaxed boxy fit. Raglan sleeves. Cotton/Polyester Soft Fleece. Color: Smoke Black. Print: Let's Get Cozy. Go a size down for a more fitted body. Model is 5'7" and wearing a size...
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South Parade - Friday Wine Day Tee (White)

$88.00

South Parade has brought us Friday's mantra to life with this well said slogan tee. The Lola Wine Day Tee also features: Scoop neckline Short sleeves Phrase 'Friday Wine Day'...
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South Parade - Magnifique - Boyfriend Sweatshirt (Heather Gray)

$68.00 $136.00

Relaxed oversized fit.Dropped shoulder long sleeves.100% Soft French Terry Cotton.Color: Heather Gray.Print: Magnifique.Go a size down for a more fitted body.Model is 5'7" and wearing a size Small.
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South Parade - Valerie V-Neck Tee - Paradise
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South Parade - Valerie V-Neck Tee - Paradise

$38.00 $95.00

A-line cut with a relaxed fit. Wide V-neckline and cuffed sleeves. Raw bottom hem. 50% Super Soft Pima Cotton and 50% Modal. Color: white. Print: Paradise Go a size down for...

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