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Shellys London


In 1988, a well known London stylist named Kim Hunt selected a pointy toe, cuban heel zip boot from the Shellys store in Neal Street, for a major photoshoot in British Elle. Suddenly, Shellys was the hippest shoe store in town, and Neal Street was propelled from a little known brand to one of the coolest (and now most expensive) retail streets in London! Tie-ins with hot 80's designers such as Katherine Hamnett, John Richmond & John Paul Gaultier followed the fame and success of Shellys. In 2008, the Shellys brand name was purchased by Eternal Best with a view to taking Shellys back to it's hip 80's heyday, having young, must have' styles, good quality & fair prices.

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