Fish 'N Chips
The ingredients that go into every pair of Fish ’N’ Chips footwear are simple; Flavour, comfort and fun. Freshly served up, season after season, The Fish ’N’ Chips footwear collection was the idea of market leading UK footwear brand Base London.
During a mild British summer's evening spent in one of London's finest chippys, the Base London team tucked into a perfectly prepared, generous portion of Fish 'N' Chips and whilst sharing a conversation about what they know most about, a new concept was developed.
It dawned on them that the British youth and young trend-setters across the globe yearned for something new, something fresh, something that they could relate to as being aligned to their interests and supporting their views. Somehow Base London wanted to encapsulate and glorify all that is great about British in a range of footwear that would do justice to their beliefs and support their rebellious attitude.