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our story began in 2009, when founder alyssa wasko created her own comfortable, comforting scarves to cope with the death of her father donald.


her friends began asking for them, and before long orders arrived from around the country through word of mouth alone.


alyssa's personal creative outlet grew into donni., named in memory of her dad. drawing on the same characteristics of comfort and ease, neck warmers expanded into tube tops and sarongs became pants, and the brand grew into a full clothing and accessory line.

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