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BLK DNM

                                                                                                           

BLK DNM is a creative project by Johan Lindeberg, launched from downtown NYC in 2011. While the name is generic (pronounced black denim), Lindeberg says that BLK DNM is more personal than anything he has created before. The brand's product and culture reflect his true intuition, taste and lifestyle. Lindeberg says, “I want to build a brand with a voice, to build the BLK DNM culture through images and to work contrarian to certain industry standards, using streets as the runway, creating content with some depth.” It's a manifest of his career and personal background.

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