William “Billy” Reid grew up in Amite, Louisiana, just south of the Mississippi line, where, in his grandmother’s onetime home, his mother operated a women’s clothing boutique. The shop would later influence his interest and pursuits in design. Reid’s first foray into the world of designer fashion came in 1998 with the launch of William Reid. The brand went on hiatus in 2001 until the Spring of 2004 when Reid re-launched under the name Billy Reid by way of a new business model: to build a designer brand around his authentic lifestyle and establish retail shops that reflect his upbringing, his personality, his aesthetic.
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