Berenice
BERENICE, THE ICONIC FRENCH BRAND, HAS GIVEN ITSELF A NEW VISUAL IDENTITY. ONCE RENOWNED
FOR ITS CASHMERE JUMPERS DECORATED WITH WINGS ON THE BACK, BERENICE HAS
REINVENTED ITSELF UNDER THE ARTISTIC DIRECTION OF NATACHA BASIC.
BERENICE'S NEW IMAGE NEEDS NO ARTIFICE TO AROUSE DESIRE; IT IMPOSES ITS NEW LANGUAGE. FROM NOW
ON, THE BRAND IS BANKING ON A ‘RETRO COOL’ WARDROBE, THE TRUE DNA OF BERENICE.
THE BERENICE WOMAN EMBODIES ‘THE COOLEST GIRL’, SUNNY AND FREE, WITH EFFORTLESS
PARISIAN ELEGANCE. THE EMERGENCE OF A RETRO SILHOUETTE IS
ILLUSTRATED IN THE COLLECTIONS BY LAYERING,
DYING AND VINTAGE DETAILS.
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